Times Square to Art Square or TS2AS is a very complex project with a simple goal: to turn all advertising on Times Square into art.
Times Square to Art Square (TS2AS) is a complex project with one simple goal: turn all billboards on Times Square into art. Sounds easy, huh? But we understand if you’re still curious about the steps-in-between. We were too, when we took the plan to the next level. But, we figured it all out!
And, to kick off, we are an official foundation, and are therefore obliged by law to follow our statutes.
The reason to put our blood, sweat and tears in this project is because we believe art is there to inspire, entertain or at least evoke some unexpected thoughts in you. And what better place than the largest advertising machine in existence?
Makes sense. Great plan. But how to make this happen? By mobilizing everybody who believes in this idea, through the regular social media, such as Facebook, Vimeo and Twitter, to support us by spreading the word, or by a small monetary contribution on this website.
Where will the money go? All money donated will fly directly into our goal: “to increase the availability of the billboards on Times Square in New York as an exhibition space for artists, as well as supporting likewise initiatives all around the globe”. With respect to money specifically donated for administrative support, after all overhead costs are dealt with, any remaining funds will also be transferred to the Art-project. In no circumstance will the money of the Art-project be used for administrative purposes. Not even when the foundation is liquidated.
How do you guarantee this promise? A Chinese Wall – in our donation process – is placed between the Art-project and the administrative support donations. That implies that no money that is donated for the sake of the Art-project will be used for administrative purposes. No matter what.
What if this exact project can’t be realized? Nothing is impossible. But if things don’t follow our plans, all money donated will be directly transferred to projects that are in line with our aforementioned goal.