Who came up with this idea?

The impossible idea to turn an enormous commercial machine into an art exhibition was the wonderful fruit of Justus Bruns’ flight of imagination. This thought was taken further by problogger Ernst-Jan Pfauth, who managed to turn these castles in the air into a practical and attractive website. He received plenty assistance from Alexander Bakkes, who masters the art of critical questioning and thinking beyond the realm of time and space. Besides that, Sep Gerritsen teamed up with them too, because he is entrenched in the scene of turning difficult marketable products into esthetically pleasing advertising campaigns that bewitch any consumer.

Along these experts in the field of fantasy, web and creativity, a little sense of reality will be injected from time to time by Ieteke Schouten, who structures the line of attack towards international press and media, and Daniel Cramer, who will manage the financing. And, lastly, to fill all the gaps that will be encountered along the way to Art Square, Barbara Putman Cramer joined forces as all-round enthusiast, keen to write this piece in the middle of the night.